May 16, 2012    |   
 
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MAILBOX:

Q:

Gary:  In regard to the date of this year's game, January 9th, will this become more permanent in the future?

John Kakaio


A:

 


John,

We really don't know yet. Last April, our TV partners at ESPN asked us to consider the January date. After evaluating the pros and cons, we felt it was worth trying. We believed we'd draw strong TV ratings as a result of having the Sunday night TV platform to ourselves and the strong lead-in of two NFL wild card playoff games. We also believed the Sunday night kickoff would be attractive to fans who might want to spend a weekend in SF. So far, it's working out well. Ticket sales are terrific, and the Nevada-Boston College matchup should bring a big TV audience. After the game, we'll evaluate the January date with ESPN and our title sponsor, Kraft Foods, to determine whether we want to do it again.



 

Gary Cavalli, Executive Director gcavalli@kraftbowl.org

 

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